Search Engine Optimization (SEO) Training Course

The SEO Training Course provides you with the knowledge to implement SEO concepts and practices that will improve your website’s ranking in the search engine results pages.

This PD Training SEO Training Course includes the following topics: what is SEO and why it is important, on-page and off-page SEO, how to optimize images and videos, writing for keywords, meta titles, descriptions and keywords, back linking (what to do and what NOT to do), Search Engine Marketing (SEM), outsourcing and much more.

This comprehensive training course is available across the U.S., including Atlanta, Austin, Baltimore, Birmingham, Boston, Charlotte, Chicago, Dallas, Houston, Jackson, Los Angeles, Manhattan, Miami, New York, Orlando, Philadelphia, San Antonio and Seattle.

Learning Outcomes
Course Outline
Client Site
Training
  • Learning Outcomes - Search Engine Optimization (SEO) Training Course

    By the end of this training course, participants will:

    • Know why SEO is important
    • Understand the key terms & concepts
    • Implement effective back-linking & search engine marketing plans
    • Learn the difference between on-page SEO and off-page SEO
    • Learn how to optimize images and videos
    • Understand how to conduct keyword research & analysis
    • Learn best practice techniques for creating written content
    • Understand common mistakes and how to avoid making them
    • Conduct competitor analysis
    • Understand how to reverse engineer competitor back-linking strategies
    • Learn how to outsource SEO services and how to find the right partner
    Duration: 1 day course
    PD Training customer feedback infographic with average of 9 out of 10



    Reviews

    Search Engine Optimization (SEO) Training Course Reviews:

    "I found the course beneficial for my particular circumstances, it also gave me the tools required to improve the traffic to my site."

    "Curtis, the Trainer, was brilliant! Tailored the course to the needs of the group. Very pleasant and enjoyable course."




  • Course Outline - Search Engine Optimization (SEO) Training Course

    Download Search Engine Optimization (SEO) Training Course Outline

    Foreword:

    Search Engine Optimization is a recent addition to the advertising and marketing sector key strategies. This course helps you understand that it is not all technical voodoo and wizardry, but that it requires simple clear planning and sound web development and clear communication techniques.

    Don’t be misled by the companies selling you false services and promises, come and learn the principles and techniques you can implement for your website yourself – and achieve the results on your own websites.

    Search Engine Optimization (SEO) Training Course - Lesson 1
    What is SEO
    • Define “SEO”
    • Why is SEO important?
    • How do people find your website?
    • How do search engines find your website?
    • What does Google measure?
    Search Engine Optimization (SEO) Training Course - Lesson 2
    Key terms and concepts
    • PageRank
    • On-Page SEO vs Off-Page SEO
    • On-Page SEO ranking
    • Nested internal links
    • Keywords
    Search Engine Optimization (SEO) Training Course - Lesson 3
    Implementing SEO on your site
    • Writing for keywords
    • SEO for IMAGES
    • Off-Page ranking
    • Public consumption counts
    • How to get good links
    Search Engine Optimization (SEO) Training Course - Lesson 4
    Common mistakes to avoid (and some of the voodoo made simple)
    • Things to avoid in linking
    • How to measure your site’s popularity
    • Duplicate content
    • Canonical hierarchy
    • Competitive content
    Search Engine Optimization (SEO) Training Course - Lesson 5
    Back Linking and Search Engine Marketing (SEM)
    • Blogging
    • Article marketing
    • Google AdWords
    • Google AdSense
    • Security
    • Latest industry news
    • Free form site analysis
    Search Engine Optimization (SEO) Training Course - Lesson 6
    Competitive Analysis & Outsourcing
    • Collaboration
    • Discussion
    • And 'what about my site'
    • When to outsource
    • What to outsource
    • Selecting the right SEO provider

  • Client Site Training

    Clients and testimonials

    In-House training benefits:

    • Flexible length - sessions as short as 1-hour
    • Cost effective - great group pricing
    • Greatest impact in the shortest time
    • Excellent Team Building Opportunity
    • Certificate of Completion (always available in the App)
    • Comprehensive courseware as books (& available in the App)

    Delivery Options for In-house training
    1-hour Motivator
    one hour motivator
    3-hour Power Sessions
    3 hour power session
    Full-day training
    full day training
    Conferences
    Conferences

    Choose the Training Location


    You can expect:

    Activities and discussion

    To Be Engaged All Day

    Activities and discussion for engaged learning all day.

    Real world trainer

    An outstanding trainer

    On average PDT trainers have 15 years industry experience 7 years training experience.

    Tailored training

    Focussed on you

    We always tailor activities and scenarios to be relevant to you.

    Refresher course

    Refresher Course $0

    Client Site and Public Class participants are welcome to join a public class in the same topic for 12 months.

    Price coaching

    1/2 Price Coaching

    We all know the importance of reinforcement, so we'll come back within 90 days of the original course 1/2 price.

    Confidence of booking

    Acclaimed Provider

    The confidence of booking with an acclaimed multi national training company.

    eLearning and video

    Multi-modal Reinforcement

    Support, reinforcement & extension eLearning and videos in the App.

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