Retail Sales Training

This Retail Sales Training course by PD Training is designed to provide your retail sales staff with the skills, techniques and confidence to successfully manage, control and close sales in a retail situation.

The Retail Sales Training course covers the following topics: active listening techniques, creating a great first impression, techniques for minimizing & negating discounts, asking  effective questions to better understand client needs,  developing rapport, cross selling and upselling, techniques to successfully close a sale without being pushy and much more.

This comprehensive training course is available across the U.S., including Atlanta, Austin, Baltimore, Birmingham, Boston, Charlotte, Chicago, Dallas, Houston, Jackson, Los Angeles, Manhattan, Miami, New York, Orlando, Philadelphia, San Antonio and Seattle.

Your Learning Outcomes

By the end of this training course, participants will:

  • Learn to create a great first impression
  • Learn to greet constructively & create a personal connection
  • Develop rapport & create warmth & openness
  • Ask effective questions to better understand client needs
  • Master active listening techniques
  • Learn to control the sale & lead a customer to becoming a buyer
  • Learn an amazingly simple and professional way of handling price shoppers
  • Learn 4 effective techniques for minimizing & negating the need to discount
  • Understand sales psychology such as the "The Power of YES when selling"
  • Learn to ask for the sale
  • Learn cross selling and upselling
  • Master effective techniques for closing without being pushy
Duration: 1.0 day course Live Online Experts


Retail Sales Training Reviews:

Everyone really enjoyed the training course. Jessica (trainer) was great. This wasn't like your normal training, more relaxed and people participated more - would definitely book her again.

Fantastic knowledge and enthusiasm. Had a really good day, was fun, informative and useful both for my professional and personal lives.- Participant from public scheduled Supervising Other

Download Course Outline (PDF)

Retail has long been one of the most competitive sales environments and the competition only continues to increase. It is vital to all retailers that we make the most of every marketing dollar and every customer by giving our retail sales staff the skills and confidence to professionally manage, control and close sales.

This course will provide your team with skills and techniques to close more sales whilst providing great customer service and not creating a pushy forceful sale.

Course Outline for Retail Sales Training

Topic 1
It Starts with you
  • Attitude
  • Personal Appearance
  • Product Knowledge
  • Sell yourself on the product
  • Enthusiasm
Topic 2
Control the sale
  • 'The Challenge' - persuasion, not confrontation
  • How to handle people shopping on price
  • The excellent 6 step technique that negates the opposition and maintains your professionalism
Topic 3
Consider the customer
  • What do you expect when you are a customer?
  • The value of every shopper
  • The mission for a retail sales person
  • Define 'excellent retail customer service'
Topic 4
Maximizing Every Opportunity
  • Minimising/Negating discounting
    • 4 effective techniques
  • Why discount & Why not?
  • Cross Selling
  • Upselling
Topic 5
Starting the sales process
  • The importance of first impressions
  • How to create a good first impression
Topic 6
Sales Psychology 101
  • The Power of 'Yes' when selling
  • Tie downs
  • Tag Ons
Topic 7
  • The golden rule
  • Create a constructive greeting
  • Construct positive dialog
  • Develop rapport
Topic 8
Closing the sale
  • Knowing when the time is right
  • Don't be afraid to ask for the sale
  • 3 closing techniques
Topic 9
Needs analysis
  • Deepening techniques
  • Probing questions
  • Active listening
  • 'Minimal encouragers' - their importance and how to use them
Topic 10
Thank you
  • Referrals
  • Repeat business
  • Genuine mutual appreciation

We’ll focus on what matters most to you and tailor to your context

Face-to-Face, Live Online, or Hybrid Class Tailored to Your Needs

When you want a tailored learning experience targeting exactly what you want without bringing everyone physically together, the best choice is a Live Online Class run by PDT.

We tailor the content and activities to be specific to your current needs and the needs of the people and run the course in our usual activity-based workshop style training, however, the participants can all be offsite, or some can be in the room with others offsite.

Unless you have a preferred tools we use 'Zoom for Education' that includes enhanced collaboration features such as One-click content sharing, real-time co-annotation (people can work together in activity files), and digital whiteboarding, we also include things like live polls and group chats so you virtually have the same collaborative learning experience of attending a course in a room with other people.

live online & hybrid

We have delivered these 100's (if not 1000's) of times, and get great outcomes. We achieve great outcomes because we keep our learner centric approach - just because it’s delivered through a screen to some or all participants doesn’t mean it needs to be less tailored or less personalised.

You still have an expert trainer who talks to you prior to the session and tailors the delivery to use your terminology, ensure activities are relevant and directly applicable and ensures an engaging learning experience that provide people with skills and techniques they can apply the very next day.

A hybrid class is with some people connecting online, and some people physically together in the same room.

Live Online Participant Feedback:

90% Overall Trainer Rating

88% Delivery was Adapted to me Personally

75% I Would Recommend this Course to Someone Else

Face to Face Options With Everyone in the same room

1-hour Motivator
one hour motivator
3-hour Power Sessions
3 hour power session
Full-day training
full day training
At your workplace At your workplace
In our Training Rooms In our Training Rooms
 In our Online Training  Room - the HIVE In our Online Training Room

We’ll make things easier so you can focus on adding more value

PDT Training Management Centre Logo

We provide the Training Management Centre which is an information hub before, during and after training.
(Let us know if there’s parts you don’t want to use)

Invites people to training

(So you don’t have to)

Invite People icon

Generates Sign in Sheet

(So you don’t have to)

Generate Sign In Sheet Icon

Generates Branded Flyer

If you want to ‘promote’ internally

Generate Branded Flyer Example

PDF’s of Certificates

(can be co-branded with your logo)

Completion Certificate Included

Collects and Reports feedback

(So you don’t have to)

Feedback Report Example

Complete Results Dashboard

(including trainer insights)

Results Dashboard Example

What are people going to do differently?

At the completion of training participants are encouraged to create an action plan, and invite an accountability buddy via their Orgmenta App.

In your Training Management Centre you have transparency to the action plans so you can see what people are going to do differently.

My Action Plan
Participants encouraged to create

Want to get clear on impacts and measure success? Our system and expert consultants support you.

Our systems and people make it easy to identify how you’ll be able to measure impacts,
and then report on the success in the weeks or months after training.

Measure metrics your way

Do you already have a training management system and wish they were automatically up to date?

Training APIs

It’s surprisingly easy to make it so that your system can automatically be up to date with all the training record details you need.

More than just a training provider - we are your Learning and Development Partner, we look forward to working with you, talk to one of our friendly expert consultants today.

Outstanding learning that people can do in the flow of work

  • Fresh targeted video-based microlearning content with interactive lessons and quizzes included.
  • Rigourous review process
  • Only $11.00 per course per person per year.
  • Or get the $110.00 bundle and save.
Bite Size learning that people love
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