Retail Sales Training Course

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This Retail Sales Training course by PD Training is designed to provide your retail sales staff with the skills, techniques and confidence to successfully manage, control and close sales in a retail situation.

The Retail Sales Training course covers the following topics: active listening techniques, creating a great first impression, techniques for minimizing & negating discounts, asking  effective questions to better understand client needs,  developing rapport, cross selling and upselling, techniques to successfully close a sale without being pushy and much more.

This comprehensive training course is available across the U.S., including Atlanta, Austin, Baltimore, Birmingham, Boston, Charlotte, Chicago, Dallas, Houston, Jackson, Los Angeles, Manhattan, Miami, New York, Orlando, Philadelphia, San Antonio and Seattle.

Learning Outcomes
Course Outline
Client Site
  • Learning Outcomes - Retail Sales Training Course

    By the end of this training course, participants will:

    • Learn to create a great first impression
    • Learn to greet constructively & create a personal connection
    • Develop rapport & create warmth & openness
    • Ask effective questions to better understand client needs
    • Master active listening techniques
    • Learn to control the sale & lead a customer to becoming a buyer
    • Learn an amazingly simple and professional way of handling price shoppers
    • Learn 4 effective techniques for minimizing & negating the need to discount
    • Understand sales psychology such as the "The Power of YES when selling"
    • Learn to ask for the sale
    • Learn cross selling and upselling
    • Master effective techniques for closing without being pushy
    Duration: 1 day course

    The best adult learning experience

    The best adult learning experience


    PD Training is dedicated to immersive and inspirational learning experiences for busy adults. We believe courseware should keep pace with changes in workplaces and technology.

    So we have written our very own Signature Series that incorporates best practice in modern learner engagement, and continually improves based on trainer feedback, participant feedback and innovations in best practice.

    Welcome to the best adult learning experience in the industry, we look forward to your feedback and suggestions.


    Retail Sales Training Course Reviews:

    Everyone really enjoyed the training course. Jessica (trainer) was great. This wasn't like your normal training, more relaxed and people participated more - would definitely book her again.

    Fantastic knowledge and enthusiasm. Had a really good day, was fun, informative and useful both for my professional and personal lives.- Participant from public scheduled Supervising Other

  • Course Outline - Retail Sales Training Course

    Download Retail Sales Training Course Outline


    Retail has long been one of the most competitive sales environments and the competition only continues to increase. It is vital to all retailers that we make the most of every marketing dollar and every customer by giving our retail sales staff the skills and confidence to professionally manage, control and close sales.

    This course will provide your team with skills and techniques to close more sales whilst providing great customer service and not creating a pushy forceful sale.

    Retail Sales Training Course - Lesson 1
    It Starts with you
    • Attitude
    • Personal Appearance
    • Product Knowledge
    • Sell yourself on the product
    • Enthusiasm
    Retail Sales Training Course - Lesson 2
    Control the sale
    • 'The Challenge' - persuasion, not confrontation
    • How to handle people shopping on price
    • The excellent 6 step technique that negates the opposition and maintains your professionalism
    Retail Sales Training Course - Lesson 3
    Consider the customer
    • What do you expect when you are a customer?
    • The value of every shopper
    • The mission for a retail sales person
    • Define 'excellent retail customer service'
    Retail Sales Training Course - Lesson 4
    Maximizing Every Opportunity
    • Minimising/Negating discounting
      • 4 effective techniques
    • Why discount & Why not?
    • Cross Selling
    • Upselling
    Retail Sales Training Course - Lesson 5
    Starting the sales process
    • The importance of first impressions
    • How to create a good first impression
    Retail Sales Training Course - Lesson 6
    Sales Psychology 101
    • The Power of 'Yes' when selling
    • Tie downs
    • Tag Ons
    Retail Sales Training Course - Lesson 7
    • The golden rule
    • Create a constructive greeting
    • Construct positive dialog
    • Develop rapport
    Retail Sales Training Course - Lesson 8
    Closing the sale
    • Knowing when the time is right
    • Don't be afraid to ask for the sale
    • 3 closing techniques
    Retail Sales Training Course - Lesson 9
    Needs analysis
    • Deepening techniques
    • Probing questions
    • Active listening
    • 'Minimal encouragers' - their importance and how to use them
    Retail Sales Training Course - Lesson 10
    Thank you
    • Referrals
    • Repeat business
    • Genuine mutual appreciation

  • Client Site Training

    Clients and testimonials

    In-House training benefits:

    • Flexible length - sessions as short as 1-hour
    • Cost effective - great group pricing
    • Greatest impact in the shortest time
    • Excellent Team Building Opportunity
    • Certificate of Completion (always available in the App)
    • Comprehensive courseware as books (& available in the App)

    Delivery Options for In-house training
    1-hour Motivator
    one hour motivator
    3-hour Power Sessions
    3 hour power session
    Full-day training
    full day training

    Choose the Training Location

    You can expect:

    Activities and discussion

    To Be Engaged All Day

    Activities and discussion for engaged learning all day.

    Real world trainer

    An outstanding trainer

    On average PDT trainers have 15 years industry experience 7 years training experience.

    Tailored training

    Focussed on you

    We always tailor activities and scenarios to be relevant to you.

    Refresher course

    Refresher Course $0

    Client Site and Public Class participants are welcome to join a public class in the same topic for 12 months.

    Price coaching

    1/2 Price Coaching

    We all know the importance of reinforcement, so we'll come back within 90 days of the original course 1/2 price.

    Confidence of booking

    Acclaimed Provider

    The confidence of booking with an acclaimed multi national training company.

    eLearning and video

    Multi-modal Reinforcement

    Support, reinforcement & extension eLearning and videos in the App.

    Orgmenta app
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The Learning impact is increased by providing a personalised and contextualised learning experience, followed by ongoing collaboration and reinforcement on demand.

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