Google Adwords Training Course

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Google Adwords is the fastest way to get your company’s website on the first page of Google; the most widely used search engine on the planet. This Course teaches you the best ways to use the Adwords platform, how to improve your Quality Score, reduce your cost-per-click (CPC) and increase your click-through-rate (CTR).

This course teaches you the following: keyword research, using the basic Adwords Interface, understanding what “Quality Score” is, how to set up a new campaign, the basics of ad copy writing, understanding the bidding process, creating basic reports and other best practices in running your ad campaigns using the Adwords interface.

This comprehensive training course is available across the U.S., including Atlanta, Austin, Baltimore, Birmingham, Boston, Charlotte, Chicago, Dallas, Houston, Jackson, Los Angeles, Manhattan, Miami, New York, Orlando, Philadelphia, San Antonio and Seattle.


Learning Outcomes
Course Outline
Client Site
  • Learning Outcomes - Google Adwords Training Course

    • Learn How to Conduct Relevant Keyword Research
    • Know How to Use the Basic Adwords Interface
    • Learn the Importance of “Quality Score”
    • Understand the Structure of an Ad Campaign
    • Be Able to Set Up a Campaign
    • Be Able to Set Up an Adgroup
    • Know How to Write an Ad
    • Understand the Basics of Ad Copy Writing
    • Experience the Bidding Process
    • Create a Basic Report
    Duration: 1 day course


    Google Adwords Training Course Reviews:

    Trainer was brilliant. Tailored the course to the needs of the group. Very pleasant and enjoyable course.

    Derrick (trainer) was awesome, informative, witty, sharp and articulate. I would definitely attend another seminar that Derrick is presenting at.

  • Course Outline - Google Adwords Training Course

    Download Google Adwords Training Course Outline


    Learn what to do and what not to do with your Google Adwords™ campaigns so that you get the most out of your advertising dollars. This course will show you some of the best practices related to running ad campaigns using the Adwords interface.

    Delivered by a professional internet marketing consultant with over 8 years of experience using Adwords™, this course teaches you how to create new leads and generate traffic to your website.

    Don’t start an Adwords™ campaign without first attending this insightful course aimed at teaching you how to improve your Click-Through-Rate (CTR) while reducing your Cost-per-Click (CPC).

    Google Adwords Training Course - Lesson 1
    • Introduction
    • Personal learning goals of each participant
    • Plan and structure for the day
    Google Adwords Training Course - Lesson 2
    Creating and Testing Ads
    • How to Create an Ad
    • Introduction to Split Testing
    • Creating Multiple Ads
    • Monitoring Ads
    Google Adwords Training Course - Lesson 3
    Overview of Adwords Basics
    • Introduction to Adwords Keyword Tool
    • Setting Search Options
    • Understanding Keyword Results
    • Basic Adwords Overview
    Google Adwords Training Course - Lesson 4
    Introduction to Bidding for Keywords
    • Introduction to the Bidding Process
    • How to Use QS to Reduce CPC
    • Bidding for Keywords
    • Monitoring Non-Performing Ads
    Google Adwords Training Course - Lesson 5
    Using Adwords Interface
    • Introduction to Adwords Interface
    • Introduction to Campaign Hierarchy
    • Introduction to Campaign Settings
    • Create a Campaign
    • Create an Adgroup
    Google Adwords Training Course - Lesson 6
    Enhancing Your Ads Effectiveness
    • Introduction to Extensions
    • How to Use URL Extensions
    • Tips on Mobile Marketing
    • Things to Avoid in Adwords
    Google Adwords Training Course - Lesson 7
    The Impact of Your Quality Score
    • What is Quality Score (QS)
    • Impact of QS on Bids
    • QS and Writing Ads
    • QS and Destination Pages
    Google Adwords Training Course - Lesson 8
    Wrapping Up
    • Words from the Wise
    • Parking Lot
    • Action Plans and Evaluations

  • Client Site Training

    Clients and testimonials

    In-House training benefits:

    • Flexible length - sessions as short as 1-hour
    • Cost effective - great group pricing
    • Greatest impact in the shortest time
    • Excellent Team Building Opportunity
    • Certificate of Completion (always available in the App)
    • Comprehensive courseware as books (& available in the App)

    Delivery Options for In-house training
    1-hour Motivator
    one hour motivator
    3-hour Power Sessions
    3 hour power session
    Full-day training
    full day training

    Choose the Training Location

    You can expect:

    Activities and discussion

    To Be Engaged All Day

    Activities and discussion for engaged learning all day.

    Real world trainer

    An outstanding trainer

    On average PDT trainers have 15 years industry experience 7 years training experience.

    Tailored training

    Focussed on you

    We always tailor activities and scenarios to be relevant to you.

    Refresher course

    Refresher Course $0

    Client Site and Public Class participants are welcome to join a public class in the same topic for 12 months.

    Price coaching

    1/2 Price Coaching

    We all know the importance of reinforcement, so we'll come back within 90 days of the original course 1/2 price.

    Confidence of booking

    Acclaimed Provider

    The confidence of booking with an acclaimed multi national training company.

    eLearning and video

    Multi-modal Reinforcement

    Support, reinforcement & extension eLearning and videos in the App.

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